Introducing Visual Terms—Source Consistent Imagery with Every Collaboration
Fri Jul 27 2018
Imagine that you’re hiring an artist to paint your portrait. When providing instructions, would you describe yourself with statements like, “I have almond shaped eyes, dark brown hair and an oval face,” or would you send the best photo of you to the artist?
Even if you gave the most detailed description, we’d bet the photo would lead to the most accurate portrait.
Partnering with content creators is no different. Content creation, whether it be through paint and brushes or cameras and lenses, is a form of art. And as marketers, we know that one of the hardest things when working with artists such as designers and photographers is to effectively communicate your expectations. When working on inherently visual projects, examples are always easier to follow than instructions.
At AspireIQ we’re constantly on the lookout for ways to make it easier for you to create the right content for your brand. To make the collaboration process go more smoothly for both brands and content creators, AspireIQ is introducing the ability to include Visual Terms in your collaboration guidelines. You’ll no longer have to tell content creators to “position the product like this” or “make this pop more.” Now, you can provide clear examples so that content creators can do what they do best while still providing your brand with the exact content you need.
How Visual Terms works
As you know, you can currently create guideline templates to let content creators know exactly what type of content you're looking for in each campaign. Now you can show rather than just tell.
- Simply attach images to your collaboration terms and templates in the “Sample Content” section.
- Provide creators with inspiration for the type of content your brand needs, specifying the elements you must have, and what you don’t want.
- For images with complicated or very specific requirements, you can provide visual examples instead of hard to interpret instructions.
- For videos, you can provide a visual storyboard.
- No more back and forth emails. Get the right content for every collaboration, every time!
Why Visual Communication Is Important
The goal of Visual Terms is to allow you to effectively communicate your specific content needs for each collaboration.
Have you ever tried to build an Ikea shelf without looking at the picture in the instructions? We all appreciate seeing rather than reading that the long screw goes into the square shaped piece of wood.
We remember images a lot better than we remember words. Use this to help your content creators make exactly what your brand needs.
Both brands and influencers invest time and money into creating content. AspireIQ wants to help our clients avoid reshoots, back and forth messages, misunderstandings—they all result in wasted time and money. We want to make it easy for you to provide clear expectations that ensure you and your content creators have a clear idea of the end goal—your new content.
For example, do you have a specific color scheme for your campaign? Or, have you found that content with your product in a specific position performs the best? By including visual communication as part of your contract you can ensure that your expectations are clearly communicated so you get consistent, on-brand content every time.