Everything You Need to Know About Fitness Influencers
As we discussed in Influencer Marketing Best Practices That All Fitness Brands Need to Know, there are many different types of fitness influencers. Some focus on weight loss, some stress the benefits of yoga, and some concentrate on gaining muscle. But what’s the one thing they all have in common? They’re all highly motivated and well-informed when it comes to the latest and greatest products in the fitness space.
In this final part of the series, we’ll tell you everything your brand needs to know when collaborating with fitness influencers. And while each influencer is unique, this blog provides some general things to keep in mind when working with them.
If you haven’t kept up with the series, check out Parts 1 and 2 here:
- Part 1: 4 Influencer Marketing Best Practices That All Fitness Brands Need to Know
- Part 2: 3 Fitness Brands Winning Influencer Marketing
Otherwise, let’s jump right in!
Fitness influencers have extremely engaged communities.
Fitness influencers have highly-engaged followers because people aspire to achieve similar physiques. Paired with their knowledge in the health and wellness space, their followers are eager to try out their workout plan, eat similar meals, use the same products, and even dress like them. Simply put, many people look up to them as #goals.
If you look through a fitness influencer’s Instagram feed, there are typically thousands of likes and a seemingly endless stream of comments asking about the equipment they’re using, where they got their outfit, exercise recommendations for injuries, and more. Basically, fitness influencers are treated as experts in the industry.
But that doesn’t mean every fitness influencer will drive impact for your brand. When searching for fitness influencers to work with, look for those who actively engage back with their followers, consistently responding to comments and answering questions. These creators put in a lot of effort into building a reciprocal relationship with their audience, in turn gaining the trust and support of their followers — ultimately driving the best results for your brand.
Fitness influencers produce authentic content.
Because fitness influencers have extremely engaged followers, their content is also very authentic. They make sure to provide honest insights about products to avoid damaging relationships with their loyal fanbase. For example, check out this honest review and try-on haul of Oner Active’s activewear.
Since fitness influencers have a lot of credibility, their content does not necessarily have to be of professional quality, but that’s what makes it so authentic. Their followers appreciate their workout videos, product recommendations, and other educational posts, regardless of the quality of content because it’s coming from real people getting real results.
So, loosen the reins when it comes to content creation. Provide influencers with a few talking points and content inspiration, but give them creative freedom to produce content that their followers enjoy. That way, the #ad will still resonate.
Fitness influencers are approached by many brands.
A lot of brands reach out to fitness influencers for collaborations, whether they’re fitness brands or not. That means you need good incentives for them to accept your collaboration proposal. This may include:
- Higher payment
- Free products
- Exclusive experiences
- Affiliate links and codes
- Long-term partnership opportunity
In addition to a long-term partnership, It’s also important to keep in mind that you should reach out to relevant influencers. Just because you are a fitness brand does not necessarily mean that every fitness influencer is the right fit. Walk through the proper steps to find the right influencer for your brand.
Ready to find the perfect fitness influencers for your brand? Check out the 5 influencer discovery tools Aspire offers.
