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[Infographic] How Social Media Teams Are Becoming Content Powerhouses

How social media mangers can become the marketing team hero by leveraging influencer generated content

Overview

As anyone who’s been paying attention knows, influencer marketing is exploding (in a good way).

Some 89 percent of companies have tried influencer marketing. Searches for it increased 325 percent in just the past 12 months and within a few years, brands will be spending $5-10 billion on it.

But, here’s the thing: Beneath all the excitement, impressions, purchases, and ROI, there’s one thing it produces that’s more valuable than all others combined and it’s turning forward-thinking social teams and the brands they support into content powerhouses.

That thing is of course influencer-generated content (IGC) and as it’s repurposed across websites, social channels, and most importantly, revenue-generating Facebook ads, it’s proving to be social media managers’ career opportunity of a lifetime.

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