What is a Micro-Influencer?

You've heard of influencers. But what are micro-influencers? Why are they different? Where do you draw the line between the two?

Micro-influencers are creators with under 150k followers, who achieve higher engagement for a lower CPE due to their knowledge about some specialty niche. Micro-influencers are typically eager to serve as tastemakers for their followers when they believe in a brand. Some micro-influencers will also promote your brand for free.

If your brand is targeting a niche audience, micro-influencers with high engagement may be a better fit for your brand because of their reliability, specialized content, and strong connection with their audience.

4 Easy Ways to Find the Right Mirco-Influencers For Your Brand

Search popular hashtags

Pertaining to your unique industry. Many creators label their content with hashtags, making it easy to find influencers who make content within your industry.

Explore related accounts

If your brand has worked with an influencer who aligns with your aesthetic, message, and budget, this is a useful tool to find similar creators.

Scroll through Instagram

Influencers follow people with similar interests and content and are friends with other influencers in real life.

Use a third-party tool

Manually searching through Instagram, YouTube, or Google can be time-consuming and often unscalable. Using a third-party tool can help you streamline this process and save you hours.