What is an Influencer?

It's a popular term thrown around these days. But how do you really define an influencer? Read below to learn more.

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Influencers are social media micro-celebrities who create aspirational and highly engaging content in categories ranging from beauty to fashion, travel, food, and lifestyles. Influencers can affect the decisions of their audience because of their credibility and reach. Because influencers interact with their audience on a daily basis, they have a level of trust and authority given to them by their followers.

Through influencer marketing, brands are able to widen their reach in targeted markets. In return, influencers gain exposure, free products, and/or monetary compensation. Influencers can be considered an extension of a brand’s marketing team.

However, an influencer is not just someone with a large social media following, but rather someone who has the power to influence the perception and decision-making process of others. Therefore, someone with a high number of followers is not always the ‘best’ influencer. The better metric is engagement rate, which is measured by components such as the number of likes, comments, and clicks on a post.

4 Easy Ways to Find the Right Influencer For Your Brand

Step 1

Search popular hashtags

pertaining to your unique industry. Many creators Iabel their content with hashtags, making it easy to find influencers who make content within your industry.

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