What is follower growth?
Follower growth refers to the increasing number of social media followers on any given social media platform. Learn more about how to have follower growth below.
Follower growth refers to the increasing number of social media followers on any given social media platform. Follower growth is important for businesses because online followers are some of the most engaged consumers and potential customers.
3 way to have follower growth:
Producing high-quality content that resonates with your followers will increase engagement rates. High engagement rates may also get your post on the “explore” or “suggested” pages, enabling people to find and follow your account organically.
Form genuine relationships with your followers, colleagues, and clients. Interact with them through comments and direct messages (DM’s), and this may lead to gaining more followers or other opportunities – both online and offline.
Collaborate with an influencer in your desired niche to post about your brand’s product or service. Because influencers are tastemakers in their respective areas, consumers are more likely to follow a brand if their favorite influencer recommends it.
Here’s an example of how influencer marketing can help follower growth.
The Bouqs Company is an online flower retailer that delivers cut-to-order flowers to customers nationwide. In order to appeal to their audience in an authentic way, they started building relationships with influencers to create diverse, engaging content at scale. The influencers they worked with were able to create emotional content that organically resonated with their followers.
As a result, The Bouqs Company was able to create 8 million impressions and gain over 30,000 followers on Instagram.