Pinterest Search: What’s New at AspireIQ
Mon Feb 03 2020
Today at AspireIQ, we released Pinterest Influencer Search, a solution that opens the door to brands focused on influencer marketing on Pinterest. Brands using this product can discover Pinterest influencers who align with their brand values, view Pinterest-specific engagement metrics, and engage those influencers in long-term relationships. This paves the way for brands to inspire visitors and introduce great finds with authentic influencer-generated content.
As user attention on other social media platforms becomes increasingly distracted and content shelf life becomes shorter and shorter, brands are turning to Pinterest for its highly engaged audience. The platform has over 322M monthly active Pinners and continues to grow. What’s more, 83% of weekly Pinners have made a purchase based on branded pins and 90% say Pinterest helps them decide what to purchase. And since Pinterest is a visual discovery engine, content itself has a longer lifespan than other social media platforms, averaging 3 months on Pinterest versus 48 hours on Instagram.
AspireIQ’s new Pinterest Influencer Search empowers brands to take advantage of all Pinterest has to offer by:
- • Browsing hundreds of thousands of influential Pinterest accounts via hyper-specific criteria, such as keywords, demographics, and geography
- • Accessing behind-the-scenes engagement metrics, like monthly viewers, average saves, and original content ratio
- • Sending collaboration invites — then managing end-to-end relationships and analyzing the impact of campaigns on business goals
- • Increasing online traffic and revenue with influencer content that links back to branded sites for easy exploration and checkout
“Pinterest shows tremendous potential for brands looking to engage a wide demographic of users. But historically, brands have faced challenges discovering influencers who are the right partners for their brand,” said Anand Kishore, co-founder and CEO of AspireIQ. “AspireIQ’s new solution unlocks the ability for brands to run successful influencer campaigns on this fast-growing channel, turn browsers into shoppers, and drive more sales.”