Content That Connects
Why Influencer Marketing Is the Future of Gen Z Engagement
By next year, Gen Z will account for 40% of US consumers. That means to engage nearly half of all shoppers, you need to tailor your marketing strategy to the way Gen Zers explore, discover, and shop. The key?
But it’s not easy to create authentic content in a way that feels personalized to each person across every single channel, platform, and device. So we’re offering a way to win and keep Gen Z’s attention — without burning a hole in your marketing budget.
Download the guide, Content That Connects, to get a goldmine of information on:
- How to enlist creators who produce visually and emotionally engaging content at a fraction of studio costs
- Best practices for repurposing content intelligently across email, web, ads, and in-store
- Top tips from experts currently excelling at Gen Z engagement