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The Ultimate Guide to Repurposing Influencer Content

Why influencer content outperforms studioshot creative

Long gone are the days when brands can rely on a “one-size-fits-all” approach to creative in advertising. Today’s consumers crave interaction and authenticity, and they’re turned off by content that is overly commercialized or lackluster. Recent Epsilon research found that 80 percent of consumers are more likely to do business with a company if it offers a personalized experience.

Influencer content offers a clear and compelling solution. It outperforms old-fashioned studio shot creative and offers marketers greater volume, speed, and agility. Teams can repurpose influencer content to supercharge everything from programmatic ads to websites, emails, social media, and even TV ads and outdoor signage.
 
As we’ve learned from brands we’ve worked with, there’s really no limit to where you can re-use influencer created content.
 
That being said there, here are six of the most common examples.
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