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State of influencer marketing 2021

To help marketers keep up with the evolving influencer marketing industry, we produced an industry benchmark report that leverages AspireIQ internal data and surveys.
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Community Marketing
Custom Content
Influencer Budgets
Influencer Marketing
Content Types
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Coola

Since working with AspireIQ, the team has sourced more than 600 pieces of on-brand content that they have repurposed on their website, product pages, owned social channels, email newsletters, Amazon storefront, and more. Influencer content currently makes up over 50% of their entire content archive because it is faster to create and much more flexible.

Icon Fitness

Since working with AspireIQ, the team has sourced more than 600 pieces of on-brand content that they have repurposed on their website, product pages, owned social channels, email newsletters, Amazon storefront, and more. Influencer content currently makes up over 50% of their entire content archive because it is faster to create and much more flexible.

SUMR

Since working with AspireIQ, the team has sourced more than 600 pieces of on-brand content that they have repurposed on their website, product pages, owned social channels, email newsletters, Amazon storefront, and more. Influencer content currently makes up over 50% of their entire content archive because it is faster to create and much more flexible.

Limitless

Since working with AspireIQ, the team has sourced more than 600 pieces of on-brand content that they have repurposed on their website, product pages, owned social channels, email newsletters, Amazon storefront, and more. Influencer content currently makes up over 50% of their entire content archive because it is faster to create and much more flexible.

Aura Frames

Since working with AspireIQ, the team has sourced more than 600 pieces of on-brand content that they have repurposed on their website, product pages, owned social channels, email newsletters, Amazon storefront, and more. Influencer content currently makes up over 50% of their entire content archive because it is faster to create and much more flexible.

Stella & Chewy’s

Since working with AspireIQ, the team has sourced more than 600 pieces of on-brand content that they have repurposed on their website, product pages, owned social channels, email newsletters, Amazon storefront, and more. Influencer content currently makes up over 50% of their entire content archive because it is faster to create and much more flexible.

eBags

AspirelQ made it possible for eBags to move beyond the hundreds of emails they were manually sending to a program that’s become much bigger. Using AspirelQ and influencer marketing, eBags has created brand awareness more authentically and far beyond what it could do on its own organically. Today, the eBags brand now has a digital asset library with over 2,000 of on-brand pieces content and has generated millions of impressions from influencer placements each year ever since.
Kaylin repurposes influencer content on the brand website, email newsletters, browser notifications, press releases, and so much more. Because she is no longer spending the majority of her time following up with influencers, she’s been able to focus on other areas of her role, resulting in multiple promotions

Phyto

Since working with AspireIQ, the team has sourced more than 600 pieces of on-brand content that they have repurposed on their website, product pages, owned social channels, email newsletters, Amazon storefront, and more. Influencer content currently makes up over 50% of their entire content archive because it is faster to create and much more flexible.

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