How Much Should You Be Paying Instagram Influencers?
Why Engagement Matters More Than Follower Count
Wondering how much to pay your influencers on Instagram? You’re not alone. Whether it’s your first campaign or your 10th, it’s hard to know how much influencer content is worth.
While 73% of marketers report having budget allocated for influencer marketing, many are still unsure of how much to pay for sponsored influencer content. With hundreds of thousands of data points, we’ve analyzed our data to show you:
- How much to pay Instagram influencers based on factors like content quality, age, and more
- How engagement and followers impact pricing
- How influencer pricing has historically changed