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[Infographic] How Much To Pay An Influencer

A guide on how much brands should be paying influencers for collaborations based on social platform, engagement rate, and more

Overview

It can be overwhelming trying to figure out where to begin with influencer marketing. There’s a number of questions to ask yourself before a collaboration. Which influencer should I work with? How do I find them? And perhaps most commonly, how much do I pay them?

AspireIQ has collected data from thousands of influencer collaborations to provide brands with key points to consider when determining how much they should spend on partnerships. Below is a helpful infographic on pricing based on social platform choice, audience engagement rates, and more.

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