Community intelligence marketing report
Deconstructing the consumer engagement gap
70.4% of brands already have an active community, and another 26.3% expressed desire to build one. The future of marketing is here — and it’s brand communities.
Download the report to see stats such as:
- 92.3% of brand respondents say that community has positively impacted their brand
- Yet users feel brands have a ways to go. Only 21.7% of users surveyed said their favorite brand does a good job of interacting with them in a personalized way
- Over ⅔ of users surveyed do not feel like they contribute to a brand’s story, content, product, or service — but half of those people were eager to contribute more
- And users crave more two-way connections, with 52.2% wanting to join a loyalty program and 42% wanting to contribute feedback to a product or service