What’s new on AspireIQ: Follower Check, Trends Tracking, and more

Mon Oct 01 2018
Terilyn Walker
Product

A new brand means some cool new features! As a company, we are dedicated to helping our clients maximize their influencer marketing efforts.

Updates to the AspireIQ platform include content analytics, follower check, and trend tracking–all with the goal of providing brands with greater transparency into the influencers they collaborate with.

Keep reading for details on our awesome new product features!

Follower Check

The harsh reality is that there is a lot of fake engagement on social media platforms. While it is definitely not the case for the majority, as influencer marketers, it’s important to know the things you should be looking for when choosing influencers to collaborate with so that you can avoid wasting your marketing budget on influencers who have an illegitimate audience. This new feature provides brands with a data center to evaluate influencer profiles and ensure they only pay for real engagement.

    How it works

    To give brands a holistic view of an influencer’s follower quality, the feature provides an influencer’s overall authenticity score and a sliding scale that shows the percentage of fake followers an influencer may have.

    Who has access to this new feature?

    This feature is available for AspireIQ clients with Pro plans.

Trends Tracking

In order to boost your potential for maximum impressions, it’s important to stay on top of all social media trends relevant in your industry. With the trends tracking tool, brands can see what topics are trending in their industry as well as track the leading hashtags and accounts being mentioned by influencers across Instagram.

    How it works

    Brands can use hashtags to:
  • - Identify major market trends and use them to ride the wave of interest
  • - Gain insights into what companies are growing or losing market share
  • - Quickly search and find creators to collaborate with

    For companies with a large social footprint, the feature will also provide the ability to track your own ranking on influencer popularity.

    Who has access to this new feature?

    This feature is available for AspireIQ clients with Enterprise plans.

Sponsored Post History

If an influencer has a feed full of sponsored posts, their content can begin to fall on deaf ears. Make sure that your collaborations stand out and do not get lost in a sea of brand promotions. This new feature gives brands visibility into an influencer’s past sponsored posts so that brand can easily see which competitors they’ve collaborated with as well as the quality of their past sponsored posts.

    How it works

    As a brand, it is important that your influencer-generated content is authentic and believable. By gaining insight into the companies each influencer has partnered with in the past, s, brands can avoid collaborating with an influencer who has worked with competing products.

    Brands can also vet the quality of an influencer’s sponsored posts ahead of time to ensure that quality it up to their standard.

    Who has access to this new feature?

    This feature is available for AspireIQ clients with Enterprise plans.

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