How to Increase Giveaway ROI by Leveraging Instagram Stories

Fri Apr 28 2017
Best Practices

If you are new to the concept of a giveaway check out or article, “Giveaways: The most effective way to gain new followers” before reading this post.

Giveaways are the best way to generate 5-10x more new followers than a normal creator post, so you want to make sure your brand is doing them often. As more brands have started to adopt the strategy, more creativity is required to stand out from the crowd. Luckily, “Instagram Stories” is the perfect tool that innovative brands can leverage to maintain rapid follower growth per influencer collaboration.

The goal of leveraging Instagram Stories with giveaway collaborations is to:

  1. Add extra amplification for your giveaway through a more personal type of content
  2. Increase the number of touchpoints an influencer’s audience has with your product

Stories come off as a more personal interaction into what an influencer is experiencing in that moment, which help brands gain more trust with their potential customers. It’s also an extremely easy way for influencers to post multiple pieces of content without the hassle of a formal photo shoot. This provides brands another opportunity to get more “bang for their buck” as they are trying to gain more exposure to potential customers.

When negotiating with influencers ask for:

Here are some examples of how @PNWonderland and @KaciNicole promoted giveaways for brands:

You are unable to see how many views these Instagram Story posts receive (unless the influencer sends you a screenshot of their Instagram analytics), but you can judge the success of these posts by how many new followers you receive within the time period of the giveaway.  

Creators like to promote giveaways through Stories because they are able to highlight more non-intrusive content that provides their audience with tangible value. This is a win-win for brands and influencers because both parties are able to be innovative within the space and generate 5-10x more value than normal posts.

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