How to run an effective social account for your business

Mon Jul 28 2014
AspireIQ

Running an effective social accounts for your business is hard work, but it can be more effective than you think.  Most businesses see social as "voice" or "conversation" without any real impact on sales, but in reality channels like Instagram have become the dominant way acquiring new customers for many up and coming brands.  And (selfish plug) the best way to grow that business is by using the AspireIQ platform!Two rules:

  1. The key is authenticity.  Your content needs to fit into your audience's feed without screaming "ad" while continually raising their impression of your brand with every post.
  2. Try to post every day, if not more!  Your brand needs to become a part of your followers' daily habit so that you can create recurring customers out of them.

The four types of posts you should be making on your social account (using Instagram for examples):

Products & promotions (30-50%): First and foremost, your Instagram account needs to be where your fans and followers see incredible visuals of your new products to buy.  Pretty simple, right?  Photos should be magazine quality for an aspirational look and feel and should include at least the product names and where to buy.

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Creators & taste makers (25-40%): But the real differentiator of social is the fact that you can include a huge number of highly influential, brand-positive content creators as part of your branding.  Using AspireIQ, you can work with dozens, up to hundreds of relevant creators for your brand to partner on amazing content to draw in new fans and give your brand an enormous amount of credibility.

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Branded inspiration (15-25%): Include some incredible photos that fit with the emotions that your brand evokes.  Whether you cater towards the adventurer or the fashionista, people should be able to empathize with the core of your brand through the content on your feed.

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Behind-the-scenes (10-20%): People want to see more than just the products that you sell, they want to connect with you on a level they simply can't through mainstream media.  Social is your opportunity to become a personality they can relate to, so that they truly feel like a part of what you're doing.

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Great examples taken from: @yngandreckless, @triangl_swimwear, @fivefour, @wildflowercases, @samhsnyder

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