Get to know the team in 10 questions: Terilyn Walker, Senior Content Marketing Manager
1. What’s your name and what do you do at AspireIQ?
My name is Terilyn. I am the senior content marketing manager at AspireIQ.
2. Tell us about your day-to-day work life.
The good thing about working at a startup is no two days are the same. I oversee our blog calendar, help with web copy, as well as project manage and execute on various long-form content projects like our academies, webinars, video case studies, guides, and more. If it’s content related, chances are I may be involved.
If I’m not working with our marketing team, I’m working with our network of brand clients and creators. Currently, I’m partnering with a small group of creators on our platform to co-create a free academy resource for up and coming creators. I love being able to leverage tried and true expertise from other marketers and influences in order to transform this knowledge into valuable content for our audiences.
3. What was your experience before joining AspireIQ, and what stood out about this company from the rest?
AspireIQ (formerly Revfluence) was actually my first “real” job out of college. On my first day, I was the 22 year old in slacks and a button up in our very casual office.
Although I had other job offers at larger companies, AspireIQ stood out to me because as an entry level employee, I still wanted to feel as if my work would lead to actual impact at the company I chose to work at. I came on to a very small team without a ton of processes in place and was able to immediately jump in and have my opinions and thoughts heard and implemented. I never felt like “new kid” or the recent college grad of the office. Instead, I felt like a valuable member of the team.
I’m so glad that I chose to grow with AspireIQ. Truthfully, I feel as if I’ve gained 10 years of experience during my 5 years at the company.
4. What kind of projects excite you most right now?
Although we’ve 10x our company size since I started, the marketing team has always been the startup within the startup. As a result, I’ve worn many hats and my job has never been strictly limited to writing blog posts.
I would say my favorite projects are those where I’m able to get outside of the office (or home) to work with our brand clients or creators. Pre-COVID, I visited clients in LA and New York to film case studies and even planned our first networking event and before we were too small to have a full time event marketer.
One of my favorite projects was planning our “Live life like an influencer” giveaway. We planned a two-day trip in San Francisco for two marketers to visit the most picturesque places in the city, eat at sought after restaurants, and get goodie bags filled with amazing gifts from our clients.
I’m looking forward to doing more projects like this in the future. For now, zoom calls with clients and creators will do 🙂
5. How do you get projects done/what is your workflow like?
Being on the marketing team at AspireIQ means my work life is very flexible. I’ve been fortunate enough to have the opportunity to work remotely from multiple states and even countries.
Regardless of my time zone , my workflow varies from project to project. Sometimes, if I’m working on a written piece, I may be heads down and to myself. But I’m most cases, our team is extremely collaborative. I work closely with the content team, others in our marketing team, as well as the marketing strategy team. I love having ultra creative coworkers who are always willing to jump in and provide unique approaches to problems. Our 2+ hour brainstorming sessions are some of my favorite work memories.
6. How has your role changed since you first started here/what career growth have you seen?
Where do I even start? When I first started, I was one of about 10 employees. We actually didn’t have a dedicated marketing team. I started as a sales development representative under the director of sales. In this role, I was in charge of both inbound and outbound sales but my heart was always interested in content writing. I wrote my first ebook and several blogs while I was an SDR.
About a year into my role, we hired a director of marketing and I took the opportunity to join his team and became our first content marketing coordinator. After writing several ebooks, dozens of case studies and blogs, and even planning a few events, I’ve moved up to Senior Content Marketing Manager and watched our marketing team grow from 2 to 10.
7.What’s your favorite part about working at AspireIQ?
One thing I love about AspireIQ and the influencer marketing industry as a whole is the fast paced nature. Because the industry is always changing, AspireIQ is always on a mission to adapt to the needs of our customers.
This makes for an interesting job – especially on the marketing team. It’s crazy to think that when I first started, we only had a handful of competitors in the space and most of my job was explaining the value of influencer marketing to brands. Today, we have hundreds of competitors and virtually every brand is leveraging influencer marketing.
8. Any advice to candidates who want to join AspireIQ?
Speak up and ask questions. No matter where you are on your career ladder, your unique experiences are valuable. We’re a team full of people from different walks of life all willing to learn from new perspectives.
9. What do you value most about AspireIQ?
My team! Not to toot our own horn, but AspireIQ has the best marketing team out there. Everyone is so supportive of one another and always willing to brainstorm and think outside of the box.
10.What is your favorite city you’ve worked in?
Although the SF Bay Area will always be home, I loved living in New York for a few months and commuting to our office in Brooklyn!