Forrester Names AspireIQ a Leader in Influencer Marketing Solutions
Thu Oct 18 2018
We're excited to announce that AspireIQ has been named a Leader in Influencer Marketing Solutions!
AspireIQ was among the select companies invited to participate in a report titled "The Forrester New Wave™: Influencer Marketing Solutions, Q4 2018."
The Forrester New Wave Report evaluates emerging technologies and is a graphical representation of Forrester's call on a market. In this report, Forrester identified 11 of the most significant providers of Influencer Marketing Solutions, evaluated each vendor against 10 different criteria, and determined where each vendor stands in relation to the other.
AspireIQ has been named a Leader among Influencer Marketing Solutions, receiving a differentiated rating in six criteria including: influencer reach, audience alignment, contracting and workflow, brand safety, product vision and market approach.
The report states that AspireIQ “leads the pack with robust audience analysis and automated contracting capabilities. The team’s software development credentials show in how the solution learns from users’ prior decisions, enables messaging flows, supports easy templating, and partners smartly with the likes of HelloSign for contracting and licensing.”
Additionally, the Forrester report cites that AspireIQ is the best fit for companies that want tools to compliment their in-house influencer teams. According to the report, “product and retail teams that have gotten serious about influencer strategy will love how this solution enables them to get the job done.”
What does this mean to us?
“We feel incredibly honored to be recognized by Forrester as a leader in the Influencer Marketing Solutions space,” said Eric Lam, CEO and co-founder of AspireIQ. “Over the past five years, we’ve been committed to delivering an end-to-end enterprise software platform that allows our customers to manage their influencer campaigns with ease and focus on scalable content creation. We believe Forrester’s report is validation of our hard work and commitment to building an industry leading platform.”
Download the full report here.