6 Up-and-Coming Influencers Who Are #MomGoals

Thu Aug 30 2018
Jenn Kim

Is your brand looking for a better way to market products for families, moms, or children? Then today is your lucky day! As always, AspireIQ is here to help you find high-quality influencers who perfectly match your brand. Take your campaign to the next level by partnering with these six up-and-coming mommy influencers.

@puremomblog - 20.2k Followers

Tenille Johnson is a tastemaker from Atlanta, Georgia. On both her blog and Instagram, she shares her own motherhood stories and lifestyle tips. With the help of her adorable daughter Aven, Tenille has worked with brands like Baby Dove, Power Up Snacks, and Fisher Price.

Key features:

  • Perfect fit for: baby skin care products, baby food, and toys
  • Audience location: New York City and Atlanta
  • Audience interests:
    • 58.0% Clothes, Shoes, Handbags & Accessories
    • 53.8% Friends, Family & Relationships
    • 44.7% Toys, Children & Baby

@joyfullygreen - 52.9k Followers

Joy Green is an influencer based in Houston, Texas. Her feed typically features her and her daughter Kai eating healthy food, traveling, and matching in mommy-and-me outfits. Joy has worked with brands such as Olay, Kroger, and Maya Toys.

Key features:

  • Perfect fit for: baby clothes, family food subscription boxes, and household items
  • Audience location: Houston, New York City, and Los Angeles
  • Audience interests:
    • 63.4% Clothes, Shoes, Handbags & Accessories
    • 59.6% Toys, Children & Baby
    • 57.2% Friends, Family & Relationships

@lanadmitruks - 40k followers

Lana Dmitruks is a wife and proud of mom of two (soon to be three!) boys from Seattle, Washington. Her Instagram documents precious moments with her children and her pregnancy journey. She has previously partnered with Power Up Snacks, Rainbow Light Vitamins, and Brook & York.

Key features:

  • Perfect fit for: maternity clothes, children’s clothes, and home decor
  • Most mentioned brand: Fashion Kids
  • Audience location: Seattle, Los Angeles, New York
  • Audience interests:
    • 62.4% Toys, Children & Baby
    • 61.4% Friends, Family & Relationships
    • 59.7% Clothes, Shoes, Handbags & Accessories

@caxshe - 34.1k followers

As a self-employed woman, Carmen Alexandra redefines motherhood in the modern era by running her own blog as well as a clothing line. Carmen’s content usually shows her daughter Grae in matching mommy-and-me outfits or the two of them enjoying their daily activities.

Key features:

  • Perfect fit for: baby clothes and food
  • Audience location: Los Angeles, New York City, and Atlanta
  • Audience interests:
    • 54.2% Clothes, Shoes, Handbags & Accessories
    • 50.8% Friends, Family & Relationships
    • 40.7% Toys, Children & Baby

    @lolo_webb - 24.3k followers

    Lauren and her beautiful family reside in the suburbs of San Francisco and share their daily adventures on both her blog and Instagram. Her feed includes lifestyle and home decor tips as well as adorable mommy-and-me outfits. Lauren has collaborated with brands like Mamma Chia, Bare Snacks, and Neutrogena.

    Key features:

    • Perfect fit for: children’s clothes, snacks, and health products
    • Audience location: Los Angeles, New York City, and San Diego
    • Audience interests:
      • 76.1% Toys, Children & Baby
      • 72.1% Friends, Family & Relationships
      • 68.0% Clothes, Shoes, Handbags & Accessories

    @simplyeveryblog - 52.4k followers

    Jeeyoung is a working mom who runs a lifestyle and parenting blog. Her content typically includes fun outings with her husband and three sons and the delicious food they enjoy together. In the past, she has worked with brands like OshKosh B’gosh, Welch’s Fruit Snacks, and Hello Fresh.

    Key features:

    • Perfect fit for: children’s clothes, food and snacks, and family-oriented items
    • Most mentioned brand: Carters
    • Audience location: New York City, Los Angeles, and Metro Detroit
    • Audience interests:
      • 69.8% Clothes, Shoes, Handbags & Accessories
      • 68.9% Toys, Children & Baby
      • 66.8% Friends, Family & Relationships

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