6 Up-and-Coming Health and Wellness Influencers Who Will Boost Your 2019 Campaign

Thu Jan 10 2019
Jenn Kim
Up-and-Coming Influencers

2019 is here, which means we’re all trying to stick to some New Year’s resolutions. Just like every year, many people are vowing to live a healthier lifestyle, be more mindful, and generally take better care of themselves. And to accomplish these goals, they’ll look for complementary health and wellness products.

Lucky for everyone, there are influencers who are already encouraging health and wellness on the daily and inspiring people to adopt a healthier lifestyle without any big #NewYearNewMe changes. Work with these six up-and-coming influencers to boost your New Year’s campaign!

@init4thelongrunblog - 65.1k followers

Georgie is a coffee-loving, positivity-spreading, health and wellness influencer from Nantucket, Massachusetts. In addition to her Instagram, she runs a blog and a podcast where she shares tips, tools, and lessons learned from her personal growth, wellness, and spirituality. Her goal is to inspire joy and self-discovery in others. She has teamed up with brands such as Kura Nutrition, Health Ade Kombucha, and iHerb in the past.

Key features:

  • • Perfect fit for: coffee products, health supplements, and self-care products
  • • Most mentioned brands: Well+Good, MindBodyGreen, and Whole Foods
  • • Audience location: New York City, Boston, and Los Angeles

@kalefornia_kitchen - 22.6k followers

Seth is a health and fitness advocate who loves to cook. His mouth-watering content shows off the healthy meals he’s cooked up and the simple recipes behind them. In the past, he has worked with Ancient Nutrition and Purple Carrot.

Key features:

  • • Perfect fit for: health supplements, groceries, and healthy food subscription boxes
  • • Most mentioned brands: Whole Foods, Buzzfeed Health, and MindBodyGreen
  • • Audience location: New York City, London, and Los Angeles

@veggiekins - 94.6k followers

On top of being a full-time recipe developer and health and wellness writer, Remy is a certified yoga and meditation teacher, mindfulness coach, and holistic nutrition coach based in New York City. Her Instagram, blog, and YouTube channel all document what she eats, how she works out, and other day-in-the-life updates. Previously, Remy has worked with brands such as Whole Foods, Lululemon, and Ninja Kitchen.

Key features:

  • • Perfect fit for: vegan food, health supplements, and natural skincare products
  • • Most mentioned brands: Whole Foods, Well+Good, and MindBodyGreen
  • • Audience location: New York City, London, and Los Angeles

@therunningcarrot - 27.7k followers

Abby is a 22-year-old college student studying biology with a love for health and wellness. She posts healthy recipes for meals, snacks, and smoothies on her Instagram feed and blog. She has created great content for brands like Flora, Health Ade Kombucha, and In The Raw.

Key features:

  • • Perfect fit for: healthy food subscription boxes, health supplements, and healthy snacks
  • • Most mentioned brands: Whole Foods, Buzzfeed Health, and Sprouts
  • • Audience location: New York City, London, and Los Angeles

@crosbytailor - 75.4k followers

As the founder of The Wildfire Initiative, Crosby is a big advocate of health and wellness for the mind, body, and spirit. His content also shows that desserts can be healthy and even helpful for your body! In the past, Crosby has worked with Trusii and Equinox.

Key features:

  • • Perfect fit for: health supplements and fitness products
  • • Most mentioned brands: Bulletproof and Adidas

@thehealthymaven - 46.5k followers

Davida is a San Francisco-based yoga instructor who uses her multi-channel health and wellness platform to share nutritious recipes, workouts, and healthy living tips. Through her blog, podcast, and YouTube channel, she hopes to inspire others to live healthfully by eating real and unprocessed food, getting creative in the kitchen, and living an active and balanced lifestyle. Some of her previous brand partnerships have been with Beekeeper’s Naturals and MegaFood.

Key features:

  • • Perfect fit for: healthy food subscription boxes, wellness apps, and yoga products
  • • Most mentioned brands: MindBodyGreen, Well+Good, and Food52
  • • Audience location: Toronto, New York City, and Los Angeles


Interested in seeing detailed stats for these influencers and 700,000 more just like them? Book an AspireIQ demo here.

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