5 Best Practices for a Successful Influencer Marketing Holiday Campaign [Updated Sept. 2020]
September 22, 2020
Brands wondering how to plan and execute successful holiday-themed social media campaigns, look no further.
10 influencer marketing trends you need to know in 2021
To understand how the market has changed and how we can adapt going forward, we recently compiled insights gathered from internal data and surveys. Here are the most noteworthy statistics we found.
Recent posts
[Webinar] Ruggable’s community-focused strategy & the future of marketing
September 17, 2020
Last week, our Senior Marketing Strategist Madison Smith had a candid conversation with Ruggable’s Associate Director of Influencer and Partnerships, Dmitri Cherner, about our latest ebook, Brand community and the future of marketing. If you missed it, check out the recording or read the key takeaways here.
Brand ambassador program vs. seasonal PR campaigns: Which is better?
September 17, 2020
While seasonal influencer marketing campaigns are important for short-term PR pushes, the best way to ensure that you have sustainable business growth is to nurture relationships with your biggest brand fans and turn them into brand ambassadors. Here are 3 ways brand ambassadors can benefit your business in the long run.
Past, present, & future: Technology’s effect on brand building
September 15, 2020
Humans crave communities the same way we have for thousands of years. But how we connect inside those communities has evolved, thanks to technology.
How Spotify, Native & more hit their brand KPIs with community
September 9, 2020
Building strong ties with your community members not only deepens your relationship with your customers, but also has a powerful impact on your business.
[Aspire Higher] Proving the value of influencer marketing & brand community
September 2, 2020
Last week, we had the chance to sit down with Emily Dunn, Director of Marketing and Branding at Snap Kitchen, to discuss how to leverage your biggest brand enthusiasts to impact the entire marketing funnel. Check out the recording or read the highlights!
Why diversity in ads is more important than ever for revenue [2020]
September 1, 2020
In recent years, diversity was a suggestion that many brands continued to ignore and get by with no repercussions. But today, inclusion is a down-right must have for all businesses.
[Aspire Higher] The evolution of influence
August 31, 2020
In our very first Aspire Higher Speaker Series event, Arpon Ray, Principal & COO at Coefficient Capital, moderated a discussion between Maggie MacNeil of Brooklinen and Mykella Gannon of COOLA on how the definition of “influence” has evoloved. Here are the highlights from their conversation.
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