5 up-and-coming TikTok creators we can’t stop watching
The world of TikTok is unlike any other.
On the short-form video app, anyone has the opportunity to go viral through engaging content, regardless of their follower count. Unlike YouTube videos, TikToks are less produced and often shot directly in the app, attracting user demographics that now span far beyond Gen Z.
Because the platform’s landscape is so different, brands looking to succeed on TikTok must harness the power of its creators, who are in tune with the fast-paced trends on the app and have experience creating engaging content to participate in these moments. Co-creating content with TikTok creators is the best way to inject personality into your campaigns and tell an authentic story around your brand in a way that resonates with the TikTok community.
To help, we’ve compiled a list of 5 up-and-coming TikTok creators to work with.
@swolemd – 225.9k followers
Among TikTok’s “skinfluencers,” there is Dylan, a dermatologist based in Indianapolis. In his videos, the skin doctor uses his expertise to give straightforward skincare advice — from treating rosacea to preventing skin cancer — as well as trustworthy product recommendations. He has worked with brands like L’Oreal and CeraVe in the past.
- Engagement rate: 10.78%
- Views per video: 60,382
- Likes per video: 6,000
- Perfect fit for: skincare brands and makeup brands
@modern.day.classic – 35.6k followers
Danni is a TikTok creator who serves outfit inspiration, styling tips, and fashion how-to’s. Much of her videos are responses to her audience’s comments seeking fashion advice — like how to dress for certain occasions — showcasing her close relationship with her followers. Previously, she has worked with brands like Amazon Fashion.
- Engagement rate: 8.89%
- Views per video: 18,295
- Likes per video: 1,596
- Perfect fit for: trendy women’s clothing, streetwear brands, and secondhand shops
@thepalatablelife – 222.8k followers
Mallory is a food blogger, photographer, and recipe developer who creates drool-worthy content across social media. On TikTok, she takes her audience behind-the-scenes as she cooks and bakes delicious goodies. In the past, she has partnered with brands like Four Sigmatic and Nick’s Ice Cream.
- Engagement rate: 18.16%
- Views per video: 113,557
- Likes per video: 19,582
- Perfect fit for: food and dessert brands, restaurants, and health supplements
@the.orange.home – 108.4k followers
Jessica is a TikTok creator residing in the beautiful Scottsdale, Arizona. Her content ranges from home design ideas and DIY projects to delicious recipes and short day-in-the-life videos. She has previously joined forces with brands like Cricut Joy.
- Engagement rate: 10.47%
- Views per video: 20,136
- Likes per video: 2,026
- Perfect fit for: home and interior design brands, DIY projects and renovations, and food brands
@sammythegolden247 – 105.3k followers
Sammy is a 2-year-old golden retriever who shares his adventures on TikTok. Sammy’s content gives his audience a look into his everyday life with his family, as well as videos of his adorable dog outfits. He has worked with brands like Okaysou in the past.
- Engagement rate: 17.74%
- Views per video: 3,848
- Likes per video: 628
- Perfect fit for: pet food, pet clothing, and pet accessories