5 Free Influencer Marketing Tools to Get You Started

Thu Apr 11 2019
Jenn Kim

We know not every brand has the means to invest in a full-stack influencer marketing platform. Regardless, we want to help. Below, we’ve provided five free influencer marketing tools that will help every brand’s social team plan and execute a perfect influencer campaign!

Ready to learn? Let’s get started.

1. Influencer Marketing Academy

It’s difficult to know where to begin with influencer marketing. That’s why we’ve built this free email course to help social media managers, marketers, business owners, and whoever else wishes to learn more about this ever-changing space.

Don’t worry if you’re just starting to dip your toes into influencer marketing! This resource will teach you how to plan, build, and execute an effective influencer marketing program from A to Z. The course includes 10 interactive lessons packed with influencer marketing tips, tricks, and best practices.

You will learn the secrets to success, such as how to identify the right influencers for your brand, how much to pay them, how to measure your campaign ROI, and much more.

Enroll now to get a head start!

2. Influencer Marketing Campaign Template

If you’re a beginner at influencer marketing, this campaign management template is a good place to start. Use this template to better organize your campaign and create some structure to your influencer outreach list, confirmed influencers, and campaign performance. Make a copy of the spreadsheet to get started!

However, we must warn that if you’re working with more than 10 influencers at any given time, it may be difficult to manage the relationships without a tool that will alleviate the majority of the manual work.

3. Influencer Rate Calculator

This resource is the answer to one of the hottest FAQs: how much should you pay an Instagram influencer?

All you need to do is plug in the amount of likes and comments from the influencer’s last 15 Instagram posts. The calculator will automatically generate a number for Recent Average Engagements (RAE), which will then be multiplied by the average cost per engagement.

Disclaimer: Keep in mind that this rate is just an estimate. Prices may vary based on many factors, such as industry, collaboration terms, and more. For more information, check out this infographic.

4. Collaboration Contract Template

Collaboration contracts are one of the most important parts of any influencer partnership. It is a legally binding document that ensures that both brands and influencers are holding up their end of the deal.

To make your job easier, we’ve made a template of this important document. So once you connect with influencers and agree to work together, use this contract template to formalize your collaboration.

This will ensure that you have created terms, negotiated payment, and set clear content guidelines before the collaboration starts. The template also includes an agreement that the influencer must read through and sign, laying out important rules such as confidentiality and FTC guidelines.

5. The Top 10 Accounts & Hashtags of 2018

Free resources like our influencer marketing blog will allow you to stay on top of the industry’s latest trends. We frequently provide monthly updates on the top accounts and hashtags, social media news, and more.

So, make sure to do your research. In this case, you can brush up on the top hashtags in your industry. Then, use relevant hashtags as search terms when looking for influencers on Instagram.


Already past this stage? Schedule a time to talk to one of our experts about how you can scale your influencer program!

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