This Thanksgiving, we want to take a moment to reflect on the things we’re grateful for and celebrate the little pockets of joy we’ve experienced this year, despite the circumstances. Here’s how AspireIQ employees found joy in 2020.
Attribution and proving ROI continues to be one of the biggest challenges marketers are facing today. Sound familiar? With a seemingly infinite amount of strategies,
When we talk about segmentation in marketing, a plethora of criteria comes to mind from purchase behavior, life stage, and other demographics. So when it comes to segmenting your brand community, where should you start?
Like a true extension of your team, AspireIQ Together helps you build, manage, and grow your program for you. That’s why industry-leading brands like Purple, WE tv, and Aura Frames enlisted the help of the AspireIQ Together team to launch their incredible campaigns. Here are their stories.
Teri’s take: Gen Z fashion brand, Mattel’s strategy to reaching a diverse audience, and the retailers of the 2020’s
As we wrap up October, we’re discussing how influencers have become the retailers of this generation, what Woodley + Lowe is doing to reach Gen Zers, and how Mattel meets its audience where they are.
What makes someone influential? Is it their follower count? Or is it their passion? According to consumers, it’s the latter. Long gone are the days
Today, it’s crucial to diversify your media channels to avoid placing dependency on a single channel, build more customer touchpoints, and create a unique assortment of content.