Co-creation: What does it mean in 2021?
April 19, 2021
Since the term co-creation was coined, the definition has expanded. Here are ways today’s leading brands are kicking co-creation up a notch.
Everything you need to know about influencer whitelisting
Whitelisting enables brands to identify influencer posts that perform well organically and boost them to an even larger targeted via paid ads. Learn how to whitelist influencer posts, what content works best, which creators you should partner with, and more.
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Instagram algorithm 2021: How does it work?
April 14, 2021
Let’s break down the current Instagram algorithm. Here’s how it works in 2021 and what you can do to use it to your advantage.
Teri’s take: Octogenarian influencers redefining “cool” + Dove’s barrier-breaking diversity campaign
March 31, 2021
Welcome back to Teri’s Take — there’s a lot we have to catch up on this month. Here’s what you may have missed in March.
3 ways to make a big impact with a small marketing budget
March 25, 2021
Small marketing budget? No problem. Here are 3 ways to stretch your finances — no matter how big or small — to reach your business goals.
[Community & Coffee] The importance of fair creator compensation
March 22, 2021
In our most recent session of Community & Coffee, we chat with luxury lifestyle blogger and entrepreneur Lindsay Silberman to dive into the ins-and-outs of influencer partnerships — especially on the topic of fair compensation.
[Sneak Peek] Aspire Higher: The Summit
March 16, 2021
Mark your calendars for March 17th and 18th when AspireIQ brings together industry experts from Glossier, RightRice, and dozens more to speak on hot topics across ecommerce, influencer marketing, brand building, social media, and community. Before the festivities begin, get to know some of the events’ amazing speakers.
5 up-and-coming TikTok creators we can’t stop watching
March 11, 2021
To succeed on TikTok, brands must harness the power of its creators, who are in tune with the fast-paced trends on the app and have experience creating engaging content. For your next TikTok campaign, work with these 5 up-and-coming creators.
TikTok: Answers to your frequently asked questions
March 9, 2021
Last month, we hosted a webinar sharing tactical ways brands can drive engagement on TikTok with TikTok’s Product Marketing Lead, Irina Weisfeiler, and AspireIQ’s Head
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